‘Hot Wheels has provided adrenaline-fuelled vehicle play that ignites the challenger spirit in every kid with the most outrageous and innovative cars and track systems.’ and going on its 6th decade, Hot Wheels new collection has been announced by North American organisation Spacestation Gaming in collaboration with Co-owner Tanner Fox.
Hot Wheels sees its first ride into esports with a Spacestation Gaming and Tanner Fox co-branded car that will be available in 2020. The car looks to be sold in stores like Walmart, Target and other major retailers stateside. The alliance will include adding a t-shirt, hat, mouse pad, lanyard and a sticker pack to the collection. To promote the launch of the collection, Spacestation Gaming, Hot Wheels, and Fox wrapped a Porsche 911 GT3 RS in the same design as the model car.
“We are super hyped on this collaboration and it’s something we’ve been working on for a long time. It’s the first time an esports organisation and influencer has partnered with Hot Wheels to create a product that will be sold at major retailers ” comments
Sean Holladay, Co-founder of Spacestation Gaming on the collaboration.
By Eden Da Costa